London & Milan Fall 2010 RTW
The most awaited show in London was Burberry once again – even Anna Wintour came to London exclusively for this single show. The collection had a similar vibe as the menswear one, so not too many surprises there. But I have to give them kudos for their livestream, because they took it to a whole new level. Not only did they stream their show live in 3D (same technology as in current cinemas) to a few selected places all over the globe, they also streamed it directly to our screens in HD and even made a whole pre-show around it – similar to broadcastings known from TV channels. After the show, you were able to pre-order some items for a limited time with an estimated delivery time of six to eight weeks, which means you would get it before it even hits the stores. As I already said in an earlier post, I think this all is going in a very interesting and exciting new direction and I can't wait until other brands make similar moves. Here are my favourites from London and Milan fashion week.
Margaret Howell (London)
Burberry Prorsum (London)
Fendi (Milan)
No. 21 (Milan)
I have only picked the ones of which I liked the entire collection – but it might be very well, that I have missed some nice ones, because I didn't have much time the last two weeks to pay close attention. I'm looking forward to hearing your favourites in the comment's section.
Margaret Howell pictures via elle.com, rest via style.com.
Posts
0 Response to "London & Milan Fall 2010 RTW"
Post a Comment