Fashion for everyone

The French way of wearing perfume is somewhat more sensual than a dab or two behind the ears and on the wrists. The idea is to walk through a mist of fragrance so that the whole body is coated in delicious scent, creating an even distribution. The French art of wearing perfume is about the subtle not the statement. Fragrance creates a first impression and a lasting recollection; it is an invisible guide to personality and a key to individuality.

I once wrote that perfume was personal magic; I haven't changed my mind. xv